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About Us

What We Do

We are a professional Chartered Accounting firm which provides clients with tactical advice for effective business management. We pride ourselves on looking beyond compliance to deliver informed and proactive advice for the future. This is not to say that compliance is not important – to stay in business, it is critical. It’s just that at Forward Focus, compliance is simply the starting point of our service to you.

We draw on the latest technologies to keep abreast of your businesses fundamentals on a regular basis. Rather than simply look back at your previous quarters we draw on today’s information to look forward and provide you with advice that will show positive impact in the ‘current’ ‘quarter and beyond.

If you simply want a business to take care of your previous quarter’s compliance requirements then we are not the best option for you. There are many businesses that can do this for you. Such is the commodity nature of this service that some are even outsourcing services overseas.

Clients come to us because they recognise the value of a more proactive approach that enables them to realise their long-term goals. Our diverse client portfolio is testament to our capacity to deliver on the needs of any forward thinking business.

Our Story

Forward Focus was established and continues to be managed by Phillip Power. The business has continued to evolve over time, being previously known as Power’s Tax and Consulting. This evolution has occurred, as new technology has developed to enable this ‘forward thinking’ business to access real time data from which they can develop proactive and timely advice.

With the traditional service model centering around compliance requirements and relying on packaged information being sent to your accountant on an annual or quarterly basis there was limited scope to provide actionable advice that would be relevant for you today. Sure, some interpretations could be made but you were essentially looking at old data – what’s more important is what happening today and what might happen into the future. Through the use of the latest cloud solutions, Forward Focus can access your ‘real time’ financials at any time to provide you with timely and relevant advice.

Of course technology is only part of the solution, we are also passionate about maintaining a high standard of service at all times, delighting clients with our reliability, quality and excellent customer service. In delivering on this we recognise that no two businesses or individuals are alike. We develop close relationships with all clients to understand and assist them in meeting their current requirements, and to assist them in developing and realising their long term goals.

Meet The Team

Phillip Power
Director
Phillip Power CA is director and founder of Forward Focus. Phillip is a member of the Institute of Chartered Accountants and the Proactive Accountants Network. Phillip has over 20 years of business advisory experience.
Penny Frenis
Manager
Penny is currently undertaking her CPA examinations and has over 6 years of full-time business services experience. Penny specialises in accounting and taxation for small to medium size businesses.
Kwong Kee
Manager
Kwong is a qualified CPA and has 9 years of tax and business services experience. Kwong is a specialist in Australian taxation legislation. He is fluent in English, Chinese-mandarin and Chinese-cantonese.
Cindy Sheng
Manager
Cindy is a qualified CPA with over 7 years of business services experience. Cindy specialises in Self-Managed Superannuation Funds (SMSF’s). She is also an expert in accounting system design and bookkeeping.
Tanja Petkovic
Accountant
Tanja is a qualified CPA has over 10 years of business services experience. Tanja specialises in accounting and taxation for individuals and small businesses.
Deanna Power
Senior Accountant
Deanna is a member of the Institute of Chartered Accountants and has over 15 years of public practice experience. Her expertise lies in corporate and international taxation.
Wendy Johnson
Office Administration
Wendy is an expert in corporate secretarial requirements, maintaining all clients’ corporate secretarial volumes and liaising with Australian Securities and Investment Commission.
Suzette Hogg
Client Services Coordinator
Suzette is dedicated to managing all client information and workflow. Suzette has over 10 years experience in office adminstraion.

Newsletters

A practical and concise newsletter for busy people with too much in their inbox. A quick scan of the articles will keep you upto date with timely business tips, key dates to remember, legislative changes and the latest business technology trends. Now that’s Forward Thinking!

What Clients Say

I have recommended them to many people.  They are great at providing timely, accurate advice on tax issues but also general financial queries.
Client Survey Response 3, 2016
They have always provided me personally and the companies I have been involved in, good, timely, well informed accounting, tax and secretarial services.  Yes I would certainly recommend them to friends and have already done so.
Client Survey Response 2, 2016
They are professional and efficient at preparing and submitting tax returns.  They follow up any queries or areas that we are unsure about and they are always helpful in making an appointment time that suits us.
Client Survey Response 1, 2016

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